Brand Identity Packaging

Ranchu

2022 Agency: Cillgold Agency
Client: HASH
Creative Director: LIÊM NG.
Project Manager: TRẦN NGỌC GIÀU
Sales Manager: CHOU CHOU
Designer: THÁI LÊ
Showcase: ĐỖ XUÂN CƯỜNG

Ranchu is a premium snack label centered on high-quality ingredients and unconventional flavoring techniques. The brand focuses on reinterpreting familiar staples - such as potato chips, fish skin, and anchovies - with an emphasis on freshness and artisanal methods.

Central to Ranchu is a specialized "scent-aging" process that yields their signature salted egg flavor. To maintain a clean profile free from synthetic additives, the products are preserved naturally using rosemary essential oil, ensuring an honest and high-quality snacking experience.

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