Located on an airy stretch of Nguyễn Văn Hưởng Street in Thảo Điền, Sống is a family restaurant dedicated to the unpretentious, rustic flavors of the Vietnamese home table. Beyond the meal itself, the space is designed to evoke nostalgia, inviting guests to reconnect with the vibrant cultural spirit of Old Saigon.
My practice for this project involved the Lead Identity Design, where I developed the brand’s visual foundation. I also created custom illustrations and lettering for various brand applications.
