Ranchu
Brand identity
Packaging concept
Packaging concept
Branding Agency: Cillgold
Client: Ranchu
Creative Director: Liem
Project manager: anh Giau
Sales manager: Chou Chou
Graphic Designer: Thai Le
Showcase by Xuan Cuong
Client: Ranchu
Creative Director: Liem
Project manager: anh Giau
Sales manager: Chou Chou
Graphic Designer: Thai Le
Showcase by Xuan Cuong
Date: 07-09/2021
Status: Done
Status: Done
In mid 2021, Ranchu underwent a rebrand and received packaging designed by Cillgold. As the company primarily sells potato chips and fish skin snacks, I aimed to convey a more friendly, picnic-like atmosphere through the use of pastel and bright, vibrant colors.
Challenge:
The client wanted the image of the "goldfish king" (hence the name Ranchu) to be prominently featured in the logo.
The client wanted the image of the "goldfish king" (hence the name Ranchu) to be prominently featured in the logo.
Full showcase on Cillgold’s Behance
