Sống
Visual identity
Merchandise
Merchandise
Branding Agency: Cillgold
Client: Song - Saigon Home Cuisine
Creative Director: Liem
Project Manager: anh Giau
Sales Manager: Chou Chou
Lead Designer: Thai Le
Graphic Designer: Xuan Cuong, Tai Pham
Client: Song - Saigon Home Cuisine
Creative Director: Liem
Project Manager: anh Giau
Sales Manager: Chou Chou
Lead Designer: Thai Le
Graphic Designer: Xuan Cuong, Tai Pham
Date: 03-05/2022
Status: updating more published work
Status: updating more published work
As a resident of Saigon, I am deeply drawn to the nostalgic aesthetic of Saigon in the 20th century, including its pop culture, fashion, architecture, signages, advertising, etc. Sống, a brand that aims to recapture the essence of vintage Saigon, was a dream client for me. I was grateful to work with them for a new visual identity in 2022 when they launched a new restaurant in Thao Dien, Saigon.
Challenge:
While it was clear that the typography and illustration should be hand-drawn with a distinct style, it was necessary to balance this with adaptability.
While it was clear that the typography and illustration should be hand-drawn with a distinct style, it was necessary to balance this with adaptability.
